The challenge
An institutional audience needed a clear connection between security, compliance and trust in digital assets. The message had to work on stage, in print and in event communications.
Writing for TRUST Summit
at Nasdaq MarketSite.
An opening keynote, attendee handout and supporting social content for an institutional audience.
My contributionOpening keynote writing · Attendee handout · Supporting social content
What I owned
I wrote the opening keynote, an attendee handout and supporting social content, working with the wider creative team to keep the argument consistent across formats.
A decision I made
I carried one institutional narrative through three formats: an opening keynote for the room, an attendee handout to take away and supporting social content. The argument stayed connected while the writing changed for each format.
What changed
The opening keynote, an attendee handout and supporting social content connected by one institutional narrative.
Explore the published work