The challenge
Useful material came from researchers, product teams, customer projects and leadership. Different deadlines and channels required a shared editorial direction.
Coordinating content
across technical teams.
Copy, scripts, creative briefs, expert reviews and publication across several channels.
My contributionBrand voice · Copy and scripts · Creative briefs · Editorial coordination
A concrete example / BMA & ExtractorSpot the story.
Spot the story.
Make the case.
I found a panel discussion about the Bermuda Monetary Authority pilot, pitched it as an article, wrote the piece and requested stakeholder quotes and approvals. The aim was to explain Extractor’s relevance to the emerging regulatory use case.
What I owned
I selected the story and format, wrote copy or scripts, briefed designers and contributors, managed reviews and coordinated publication. Material was adapted into posts, carousels, newsletters and executive content for LinkedIn, X, Instagram and YouTube.
A decision I made
I identified a panel discussion about the Bermuda Monetary Authority pilot as an opportunity to explain Extractor’s role. I pitched the article, wrote it, and requested stakeholder quotes and approvals before publication.
What changed
A coordinated publishing process across LinkedIn, X, Instagram, YouTube and newsletters. The social channels served a combined audience of 150,000+ followers.
Explore the published work