The challenge
Technical content needed to remain precise and read consistently across contributors and formats.
A style guide created for MacPaw’s technical contributors and their readers.
Technical content needed to remain precise and read consistently across contributors and formats.
I created an editorial style guide and worked with engineering, product, research, design and marketing colleagues. The work balanced clarity and brand voice with macOS and iOS development context.
I turned recurring editorial choices into reusable guidance for contributors, balancing technical precision with the brand’s voice and the needs of readers.
Reusable guidance for contributors on voice, structure and technical explanation.
The style guide is internal. I can discuss the approach and my contribution.