← Selected work
06 / Editorial systems / MacPaw · 2022–2024

Editorial guidance
for technical content.

A style guide created for MacPaw’s technical contributors and their readers.

My contributionStyle-guide creation · Technical editing · Cross-functional collaboration
Technical editorial guidance — portfolio visual summary
Portfolio visual summary. The MacPaw guide is internal; no excerpts are shown.

The challenge

Technical content needed to remain precise and read consistently across contributors and formats.

What I owned

I created an editorial style guide and worked with engineering, product, research, design and marketing colleagues. The work balanced clarity and brand voice with macOS and iOS development context.

A decision I made

I turned recurring editorial choices into reusable guidance for contributors, balancing technical precision with the brand’s voice and the needs of readers.

What changed

Reusable guidance for contributors on voice, structure and technical explanation.

Explore the published work

Explore the work.

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