The challenge
Proof of Reserves brings together reserve coverage, wallet ownership and cryptographic verification. A prospective customer needs to understand what the service establishes before the mechanics become useful.
Product messaging developed with technical colleagues across service, educational and customer content.
A portfolio summary of the messaging decision, not a verbatim before-and-after quotation.
Proof of Reserves brings together reserve coverage, wallet ownership and cryptographic verification. A prospective customer needs to understand what the service establishes before the mechanics become useful.
I worked with the technical team to define the claim and its limits, then organized the message around independent verification of reserve coverage. We applied that explanation across service content, educational material and customer stories, including OKX.
I moved the explanation from verification mechanics to the customer question: what does this review establish about reserve coverage? I worked with technical colleagues to keep the limits of that claim visible across formats.
A shared explanation of reserve coverage across service content, educational material and customer stories, including OKX.